4ps meaning in business. The tourism business is seasonal in many countries.

These components work together to deliver value to consumers and achieve the organization’s goals. Paradigm Innovation. Definition Of Terms SECTION 5. Decide on a price. The 4Ps in Marketing are the first four letters to develop a core business strategy. Profits: Profits are the fuel that help business organizations survive and work towards their mission and greater purpose. Place Aug 19, 2022 · The 4 Ps of marketing are a collection of four essential elements of a marketing campaign — namely product, price, promotion, and place. This translates to a 2021 budget requirement of around Php5 billion pesos (Php4. [5] Feb 25, 2021 · Purpose of Marketing. The 4Ps is a national poverty reduction strategy and a human capital investment program that provides conditional cash transfer to qualified household-beneficiaries. Product Innovation, 02. Based on existing data, the expansion will cover additiona. Apr 11, 2023 · In the 1960s, the American marketeer, E. Promotion - Communication d. It recognized the role of People, Process, and Physical Evidence in the modern marketing mix. These four factors are known as the 4Ps of marketing. Products can be marketed to other businesses ( B2B) or directly to consumers ( B2C ). Price. It's common for the four P's of marketing to intersect with one another, as there may be shared attributes within each element. A few of these examples are the 4M’s Operation Management, 4M’s Quality Management, and 4M’s continuous Skill Development. Anders Johansson. Dec 20, 2021 · A marketing mix comprises four distinct factors or areas of focus—product, price, place and promotion. Strategy defines the company’s distinctive approach to competing and the competitive advantages on which it will be based. Jun 9, 2023 · Marketing Mix Definition. Price - Cost c. 4Ps are one of the fundamental elements in marketing. Promotion. This happens through market research, analysis, and understanding your ideal customer's interests. Marketing is the process of getting people interested in your company's product or service. During product marketing, it is important to set a price that reflects the current market trends and is affordable for consumers, yet at the same time is profitable for Nov 29, 2023 · The five Ps are product, price, place, promotion, and people. To be successful, a marketing mix strategy must necessarily be based on a number of specific levers, of which the most important are Product, Price, Place (or distribution) and Promotion. Here, businesses can take into account the value of the product or service, the customers who need it, and the customer journey. If the disclosure of information is necessary to prevent an ad from being deceptive, the disclosure has to be clear and conspicuous. 1. Oct 7, 2021 · Back in the 1950s, an advertising professor at Harvard University developed the idea of the perfect marketing mix. Jerome McCarthy first Jan 20, 2024 · The Traditional 4Ps vs. Plz, write down in the comment section below to improve our article. Nov 5, 2021 · It provides a framework for sensors and gadgets to communicate fluidly inside an intelligent environment, enabling enhanced and competent services to humans. The customer is the heart of any marketing strategy. A marketing strategy exists when a company combines all its goals and objectives into one plan. In general, IoT technology consists of four major components: Internet: To enable communication between everything at any time and from any location. Product decisions include the "quality, features, benefits, style, design, branding, packaging, services, warranties, guarantees, life cycles, investments and returns". Choose a place to sell your products. Without profits, a business organization is unlikely to The five C’s stand for: Company, Customers, Collaborators, Competitors, and. Plan: Outline the steps & schedule to be used to achieve the objective (s) Part: Explain roles and deliverables to the CAST. Climate. al. 11310 or the 4Ps Act, is the national poverty reduction strategy and human capital investment program that provides conditional cash transfer to poor households for a maximum period of seven (7) years, to improve health, nutrition and education. Today, many marketers use the five Ps over the four Ps because it centres the experiences of customers and staff in the marketing process. The five C’s act as a guideline when we are creating a marketing plan or devising a marketing strategy. Based on different properties of products, variations in the core distribution mix of place is observed. It’s important to always put the customers needs at the center of your Mar 22, 2022 · The 4 Ps of marketing are: Product: how well your goods or services satisfy a demand. The 4Cs are customer, cost, convenience and communication. 4ps of innovations include 01. 3: The 7P's – An extension of the 4P's, THIRD. It is a helpful way to improve how we produce products and services. Price —The amount of money charged for a product or service, or the sum of the values that consumers exchange for the benefits of having or using the product or service. The principles remain sound, but the practice of marketing itself has changed dramatically since the 4 The conditional cash transfer (CCT) program locally known as Pantawid Pamilya Pilipino Program, or 4Ps, is a government program that provides conditional cash grants to the poorest of the poor in the Philippines. 1,023,874 children to make it inclusive. The 4Ps, often referred to as the “Marketing Mix,” is a foundational concept in marketing that outlines the four critical elements companies should consider when introducing a product or service to the market. The 4P Matrix dates back to the 1960s, and is arguably the most frequently used marketing Marketing Mix: The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. This is given such as: - Product: Defining the packaging and size of bottles and cans for each soda type. Compete with other brands. By the end of this section, you will be able to: 1 Define and describe the marketing mix. Jerome McCarthy's four P classification for developing an effective marketing strategy: product, price, placement, or distribution, and Definition. May 23, 2021 · The 4Ps are Product, Price, Place, and Promotion. Additionally, we included free templates in forms. Thus, price setting based on market competition is a critical component of the experience that travelers require. Sep 18, 2019 · The last element of the marketing mix is the place. Typical considerations include how customers behave, their product experience, and overall satisfaction with the business. In this section we will take a look at 1) an introduction of place, 2) distribution channels and intermediaries, 3) making channel decisions, 4) managing distribution channels, 5) the impact of the marketing mix on Nov 21, 2023 · Coca-Cola uses the 4 Ps to determine its marketing mix. Product – Product is the first P in this matrix and refers to anything related to your business’s actual goods or services. “HVAC plumber” (a fictitious company) provides heating and cooling services in the Chicago Metropolitan Area. Philip Kotler. Process Innovation, 03. That shouldn’t be news to any advertiser and certainly not to the 60+ companies – including 20 of the 100 biggest advertisers in the U. Jun 23, 2023 · It encompasses various forms of change, and understanding these different types is crucial for navigating the realm of innovation effectively. All tourism products are unique. Patterned Mar 4, 2024 · Marketing are activities of a company associated with buying and selling a product or service. Sep 18, 2019 · Featured in: As part of the marketing mix, promotion includes all activities that involve communicating with the customer about the product and its benefits and features. It involves the consideration and coordination of four key elements: Product, Price, Place, and Promotion. By focusing on these four pillars, you can improve your marketing strategy to ensure that you’re effectively covering all of your bases. May 18, 2024 · When it comes to building effective marketing strategies, understanding the four Ps—product, price, place and promotion—is fundamental to achieving sustainable growth and success. The four Ps stand for Product, Price, Place, and Promotion, and they collectively form the . One of the most well-known concepts in marketing is the marketing mix, also known as the 4P’s of marketing. a. This includes raising awareness through Nov 26, 2020 · Marketing 101. We provide examples from well-known brands and examine the 4Ps marketing strategy for your business. from the customer's perceptive). The Marketing Mix, often referred to as the 4Ps, is a strategic framework used by businesses to plan and execute their marketing strategies. In this stage, businesses focus on decisions to find the right products or services to reach relevant audiences. However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People and even Apr 3, 2023 · The 4 Ps of Marketing. 4: S. The fundamentals that have long served as the backbone of marketing strategies are now being redefined to meet the evolving demands of modern guests and the complexities of the digital Learning Outcomes. In fact, the marketing process revolves around the 4Ps (product, price, place, and promotion). Feb 3, 2023 · The four P's of marketing are product, price, place and promotion. Companies utilize the marketing mix to learn about the customers’ requirements, the ways their business satisfies these needs, and how they differentiate themselves from the competition. The program aims to break the cycle of poverty by keeping children aged 0-18 healthy and in school, so they can have a better future. Borden, Professor of Advertising at the Harvard Graduate School of Business Administration, coined the term “marketing mix”. The 4Ps of marketing. Promote and sell products more successfully. React quicker to market changes. The Extended 7Ps. Once you have learned about each of these elements, use them to develop your own unique business plan that will help you reach your The 4 Ps of marketing - product, price, place, and promotion - also known as the marketing mix, is a popular marketing concept essential to ensure any business’ success. The 5 P’s of Marketing, also known as the marketing mix, are variables that managers and owners control to satisfy customers in their target market, add value to their business, and help Some key takeaways we’ll review in this post: The 4 Ps of marketing—product, price, place, and promotion—is a concept that summarizes the four basic pillars of any marketing strategy. The first P is Product - the first foundation in all marketing strategies. Sometimes referred to as the marketing mix, the four Ps help guide businesses May 10, 2024 · Thinking from the point of view of the customer is crucial to any customer-oriented business. These BUTTONS (below) WILL take you in the correct order: START HERE: Continue to 4P's. Having a great product or service is just the first step in establishing a successful business or building a successful brand. In many cases, the SIVA model is mentioned in the same breath as the marketing mix, also known as McCarthy’s 4 P’s. Also called placement or distribution, this is the process and methods used to bring the product or service to the consumer. ; Marketing Mix Defined. And traditionally, the model was built from the 4ps of marketing: Product, Price, Place, and Promotion. These four pillars form the foundation of any successful marketing strategy, guiding businesses in crafting compelling propositions that resonate with their Apr 20, 2018 · The 4Ps Pyramid. The tourism business is seasonal in many countries. it helps to define the tactics to make the marketing plan happen. In many ways, marketers are like cooks. It is also a human development program which provides social protection, social assistance, social development, and other The 4ps innovation space model comprises the 4 P’s, namely; P roduct, P rocess, P osition, and P aradigm innovations, and clarifies how comprehensive the company innovation is. The 4Ps have been the cornerstone of the managerial approach to marketing since the 1960s. – that received warning letters as a part of the FTC Apr 18, 2019 · 1st Pillar - The Customer. Sep 28, 2023 · Place in the marketing mix encompasses the entire process of taking a product from the manufacturer and making it accessible to the consumer, which can include all intermediaries and distributors. Understand the product you’re working with. Oct 12, 2023 · October 12th, 2023 Tessa Barron. Jan 16, 2024 · Description. After getting a well-defined marketing mix for the 4Ps, try relating them with the 4Cs (i. Flavor your marketing mix with the 4 P's. The place is where the product is purchased. [3] It is one of the primary components of business management and commerce. e. The 4 Ps of marketing refer to product, price, place, and promotion. The four Ps are the fundamental pillars of any marketing plan. First for a reason, a customer is considered anyone taking a buyer's journey; including suspects, prospects, leads, customers and advocates. Also known as “the marketing mix,” the 4 Ps collectively create a framework for organizing and planning a marketing strategy for a product or service. But the Four Ps of Marketing are more than just an abstract idea: they are a very important marketing concept that you can use to advertise your new business, optimize your sales, reach your target audience, or test your current marketing strategy. co. In 1960, Michigan State University Professor E. Oct 5, 2023 · To set the foundation, the marketing mix definition states a set of marketing tools a business uses to promote a company’s brand or product in the market. Pantawid Pamilyang Pilipino Program. Most of you probably already have a product or service in mind—or at least an idea for it. The SIVA model is a practical model, which stands for Solution, Information, Value, and Access. FMCG products tend to be consumed faster, and Sep 22, 2021 · Elements of the marketing mix: 4ps and 7ps. Nov 22, 2019 · 3. If your business focuses on services, embrace the 7Ps, adding people Nov 29, 2023 · The five Ps. Frequently, its perceived value is heavily influenced by trust toward and reputation of the provider. But while those might be fun to have in your office, they don’t exactly guide your sales strategy (okay, unless you’re selling ping pong tables). 4M’s Quality Management is a process where we Jan 16, 2024 · The 4Ps of marketing is a framework used to create a marketing strategy. Oct 8, 2020 · The marketing mix or 7Ps is a foundation model in marketing. Cravens et. Carefully positioning your product in each category will generate the greatest response from your target market. Once a company has worked on the product and price elements, it is time to start a conversation with the consumer about the product. Place, price, product, and promotion. Here’s what the four P’s of marketing mean for your current marketing strategy. 2nd Pillar - Our Trading Partners. Next, let’s explore the 4 Ps in more detail. 4 A’s of Marketing – Definition, Types, Benefits & Examples. In marketing, the 4Ps model, also known as the marketing mix, is a fundamental framework that represents the four key elements or variables that a business can control to influence the success of its marketing efforts. Section 1. After all, that’s the first step in the marketing mix. This model is based on four marketing mix elements, including product, place, price, and promotion. The 4P’s model of the marketing mix was introduced in the 1960’s, and it quickly became a bedrock concept of modern marketing. The 4P ‘s include Price, Promotion, Product and Place. Mar 22, 2017 · The marketing mix deals with the way in which a business uses price, product, distribution and promotion to market and sell its product. V. The SIVA model and 4 P’s marketing Jul 12, 2022 · You might have heard about the Four Ps of marketing in a textbook, in school, or from a fellow marketer. Jun 10, 2010 · Save. In this article, I’ll be examining the origin of the concept of the 4 Ps of marketing, the 4 Ps of marketing explained, how to use the four Ps of marketing to develop your marketing strategy, the 3 extra Ps, etc. Oct 11, 2022 · This take on the 4Ps is a customer-guided approach that may be more effective than one centered on products in today’s customer savvy world. People who work in marketing Oct 11, 2022 · The principle of the 4P Matrix is that marketing decisions usually fall into four controllable categories: product, place, price and promotion. The 4 Ps of marketing are also known as the Product Mix. Place interacts with other elements of the marketing mix to Apr 7, 2021 · April 7, 2021 . Jerome McCarthy, provided a framework by means of the marketing mix: the 4 P’s. 7 billion for education cash grants and the remaining for operations co. Strategy Explained. -This Act shall be known as the "Pantawid Pamilyang Pilipino Program (4Ps) Act". For many years, the 4Ps have been considered a practical Marketing Mix Price Definition. Begun and held in Metro Manila, on Monday, the twenty-third day of July, two thousand eighteen. When coordinated well, the 4 Ps allow companies to: Understand customer needs. Let’s look more closely. Short Title. Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and advertising. The 4Ps of marketing is a simple, but effective, marketing theory that concentrates marketing activities around four pillars: product, place, price and promotion. Promotion: how you raise awareness of your product, including advertising and PR In an ideal world, the 4 Ps of marketing might include ping pong tables, paid time off, perks, and parties. There are many ways that Innovation Types are defined. Executives trying to look Sep 7, 2021 · Understand the product you’re working with. It could mean designing new Jul 13, 2022 · Well, this is where we start talking about the 4 Ps of marketing: Product, price, place, and promotion. The term refers to a classification that began as the 4 P’s: product, price, placement, and promotion, and has been expanded to Product, Price, Promotion, Place, People, Packaging, and Process. Definition of the 4Ps Model. Işılay Kırbaş. he requirements of the recent 4Ps Act. The product mix is a crucial tool in determining a product’s Mar 28, 2024 · From a business perspective, position is the product’s or service’s positioning within the marketplace. Some marketers even stretch this list by 7 to 8Ps, including positioning, packaging, performance, and people. What are the 4Ps? The 4Ps of marketing are also known as product, price, place, and promotion. Segmentation, targeting, and positioning is an audience-focused rather than product-focused approach to marketing communications, which helps deliver more relevant messages to commercially appealing audiences. It includes advertising, selling and delivering products to people. This concept traces back to 1960, when marketing professor E. Typical considerations include how a customer behaves, their experience with the product, and their overall satisfaction with the business. Price: how your pricing suits consumer needs, perceived value, and production costs. Feb 12, 2019 · The Pantawid Pamilya is a human development program of the national government that invests in the health and education of poor households, particularly of children aged 0-18 years old. In this article, we will delve into the four broad Jan 31, 2021 · The meaning behind this is that services cannot be saved, returned, resold, or stored as a product can. Definition. Michael Porter’s frameworks help explain how organizations can achieve superior performance in the face of competition. Create a promotion strategy. Place: where your products are sold (and advertised) in relation to your target customers. Learn about the Conditional Cash Transfer program of the Philippines, also known as Pantawid Pamilyang Pilipino Program (4Ps), from the Official Gazette. Apr 22, 2022 · To build buy-in, use the Four P’s to guide the development of the communication & implementation plan: Purpose: Clarify and communicate (a lot) Picture: How things will look post-transition. Product refers to what the business offers for sale and may include products or services. In addition to that, Coca-Cola is The 5 P’s of Marketing – Product, Price, Promotion, Place, and People – are key marketing elements used to position a business strategically. [1] It aims to eradicate extreme poverty in the Philippines by investing in The 4 Ps of marketing framework… product, price, place, and promotion is an essential tool in every NP’s marketing toolbox. Marketing mix is a pack of four sets of variables namely product variables, price variables, promotion variables and place variables. -The State shall promote a just and dynamic social order thereby uplifting its citizens and marginalized The marketing mix is also known as the 4Ps: product, price, place, and promotion (see Figure 1. Each of these is a different part of your overall marketing and will help you determine a lot of elements of your business, and strategy. However, over the years, the four-factor marketing mix model has been extended to include three more factors that organizations use in their marketing strategies in the modern age. Jun 1, 2019 · 4 Steps to Develop the 4Ps of Marketing Mix. In logistics, these include our carriers, warehousemen, finance and factoring companies, insurance, legal and technology partners. The Marketing Mix of “HVAC Plumber” reflects a real life example of how a service company covers the 4 P’s (Product, Price, Place, Promotion) in their marketing strategy. The 4P model in Marketing includes Product, Price, Place, and Promotion. According to McCarthy, marketeers can draw up a good marketing plan and improve operating results visibly by using the right combination and variables. The five Ps are product, price, place, promotion, and people . These 4C’s determine whether a company is likely to succeed or fail in the long run. Feb 9, 2015 · 85370. Product. All of the 4Ps of Marketing are connected and flow into each other. Jan 24, 2024 · STP marketing as a planning tool. They refer to the broad areas marketers need to consider when designing a marketing strategy. Despite its popularity and longevity, the 4P’s model has been criticized for a variety of reasons. 🔎Table of Contents Definition of Marketing 4Ps What is Marketing 4Ps What means Marketing 4Ps in Business What does Marketing 4Ps Stand For Difference between… Pantawid Pamilyang Pilipino Program (English: Bridging Program for the Filipino Family), also known as 4Ps and formerly Bangon Pamilyang Pilipino, is a conditional cash transfer program of the Philippine government under the Department of Social Welfare and Development. The economic fluctuations put companies in a crucial Aug 28, 2020 · The 4Ps of marketing is a simple way of thinking about marketing plans across four main areas: product, price, place, and promotion. ; 2 List and explain the 4Ps of marketing. This idea dates back to the 1940s, when Neil H. Promotion is comprised of advertising, sales Marketing mix is a selection of marketing tools that include several areas of focus that can be combined to create a comprehensive plan. In other words, having mastery over the marketing mix elements is key for business growth. The marketing mix is the set of marketing tools the firm uses to pursue its marketing objectives in the target market. app that you can use to visualize your marketing strategies. Today, many marketers use the 5 Ps over the 4 Ps because they centre on customers' and staff's experiences in the marketing process. The Five C’s of Marketing is an extension of the Three Jul 8, 2024 · For a product-based business, start with the 4Ps—product, price, place, and promotion. Typical considerations include how a customer behaves, their product experience, and overall satisfaction with the business. The price is what the consumer pays in exchange for the product. S. Price: Price is a significant factor in the 4Ps of travel and tourism. The rapidly changing landscape of hotel marketing is reshaping the traditional 4Ps - Product, Price, Promotion, and Place. Pantawid Pamilang Pilipino Program 4Ps Implementing ules and egulations 9 However, the National Advisory Council (NAC) may recommend a longer period under exceptional circumstances through issuances of resolutions and guidelines consistent with the adopted or used standardized targeting system. Jun 18, 2024 · The four Ps of marketing—product, price, place and promotion—serve as a framework for marketing success. This is the core point in meeting the needs and wants of customers. Identify the product to be analyzed. They can be used to help you understand the marketing mix, which includes the four key elements of product, price, place, and promotion. With these four building blocks, marketers can create campaigns that effectively reach a target audience and across a range of promotional channels to Jun 20, 2024 · The five Ps. The Pantawid Pamilyang Pilipino Program (4Ps), launched in 2008 and institutionalized in 2019 by Republic Act No. Aug 27, 2023 · The successful application of the 4Ps requires both an understanding of historical principles and an awareness of current trends that influence consumer behavior. To concoct a delicious meal, a cook must balance the right ingredients carefully. By learning to use the 4Cs model, you’ll have the chance to think about your product from a new perspective (the customer’s) and that could Marketing is the act of satisfying and retaining customers. Declaration of Policies. The 4Ps of Marketing, which stand for Product, Price, Place, and Promotion, compose a foundational framework that has been guiding the strategies of marketers for decades. Jerome McCarthy refined these concepts and gave them a name – the 4 Ps of Marketing. The 4Ps are comprised of 4 key elements: Product. November 24). While the original 4Ps focused on Product, Price, Place, and Promotion, the extension to the 7Ps went beyond tangible product marketing to include service-oriented businesses. 2: The 4C's – Take a look at these SECOND. Principles of marketing 15th Edition. Program Overview. Jun 15, 2023 · 4 Ps of marketing - Product, Price, Place and Promotion are part of the marketing mix framework which enables a company to formulate its basic marketing strategy for the target market through these four Ps covering the overall offering, distribution, advertising and pricing. The basic marketing mix is often referred to as the "Four P's " - since the most important elements of marketing are concerned with: Product - the product (or service) that the customer obtains. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place. Position innovation creates a “change in the context in which the products/services are introduced” or positioned in the marketplace, thereby changing the perception of consumers, according to Tidd and Bessant. Answer the 4Ps questions surrounding this product. The Marketing Mix. A few weeks ago, an innovation team was painstakingly working through a meticulously crafted spreadsheet detailing the growth potential of their idea. Promotion utilizes traditional marketing methods and digital Within the four P’s of marketing, this is defined as the goods or service that the business offers. The product is the good or service that the company provides. That’s why the real 4 Ps in marketing are a bit more practical. Dec 25, 2023 · In our article, we talk about the 4Ps of marketing: Product, place, promotion, and price. Today companies pricing environment is dynamic. These are the key elements that must be united to effectively foster and promote a brand’s unique value, and help it stand out from the competition. STP is a critical strategy and planning tool, featured in our RACE Planning Framework. 4). E Marketing – New Marketing Principals. This can include both in-person and online places, such as storefronts and websites. Price is the cost of the product that the consumer pays. Please follow the flow below to get everything: 1: The 4P's – Go through these FIRST. 11310 or “An Act institutionalizing Pantawid Pamilyang Pilipino Program (4Ps)” which was signed on April 17, 2019. uk/4ps The marketing mix consists of the four key elements of a marketing strategy: product, price, place and promotion. [4] Marketing is typically conducted by the seller, typically a retailer or manufacturer. The foundation of the four P's is the "product," which is when a marketing professional defines the product's purpose. RULE IV. The model focuses on these four broad categories and subcategories consisting of the axis, starting with incremental innovation and ending with radical innovation Nov 18, 2020 · Typically, having a robust marketing mix framework is vital in evaluating and re-evaluating your brand activities. The 4Ps are now synonymous with the original concept of the marketing mix. I. Section 2. These basics set a strong foundation. 4. Jan 30, 2024 · A marketing mix refers to a framework that uses the four Ps of product, price, placement, and promotion. Place. The Marketing 4Ps, also known as the Marketing Mix, is a fundamental concept in marketing that helps businesses develop a successful marketing strategy. All strategy is based on understanding competition. 01 August 2023. This ‘marketing mix’ can help you formulate a plan to ensure the introduction of your product or service to the market is successful. But as marketing evolved, so did the strategy. In healthcare, the product is an intangible service. The program aims to break the cycle of Sep 23, 2014 · Full Disclosure. It provides cash grants to beneficiaries provided that they comply with the set of conditions required by the program. Buy Copies. 4M’s Operation Management focuses on knowing the details between the management of our operations. Position Innovation, 04. The Pantawid Pamilyang Pilipino Program (4Ps), Implemented by the Department of Social Welfare and Development (DSWD), is the national poverty reduction strategy of the government as stated under the Republic Act No. https://marketingmix. If the customer doesn’t buy your product or service, you’re unlikely to turn a profit. Jan 30, 2024 · Marketing Mix: A marketing mix usually refers to E. Understanding Place in Marketing Mix The role of place in 4Ps of marketing will help appreciate the importance of place in the availability of a product in the consumer’s market. A. As pointed out in previous articles, the companies' interpretation of these variables affects, on the one hand, the development of the company May 4, 2023 · The 4 C’s of Marketing are Customer, Cost, Convenience, and Communication. Product - Consumer Value b. The 4 P's example and template for a service business. aw uc ax sq fm uw ms hl nu cj